Survey / Research Questionnaire
ResearchA general-purpose survey for collecting opinions, preferences, and demographic data.
8 input fields · Traditional mode
When to use this template
A research questionnaire is the workhorse of customer discovery, market research, and academic studies. The risk is always the same: you ask too many questions, response rate craters, and the answers you do get come from your most patient (least representative) respondents. This template is built around the three-minute mark, which is the sweet spot most survey researchers settle on. Demographics first to enable segmentation, then a behavioral frequency question to filter relevant respondents, then preference and opinion questions, and finally two optional long-form fields for the qualitative gold. Every question after demographics is required by default, so you do not get holes in your dataset, but most fields are short to keep cognitive load low. The opinion scale and rating fields are calibrated to 1-5 because that range produces cleaner statistical analysis than 1-10.
Who it's for
- Product managers running customer discovery interviews at scale
- Marketing teams sizing markets and segmenting buyer personas
- Academic researchers collecting human-subject data with IRB-friendly anonymity
- UX teams quantifying the qualitative themes from user interviews
What you get
- Demographic fields (age range, industry) for segmentation analysis
- Behavioral frequency question to filter qualified respondents
- Multi-select question for current-state landscape analysis
- Opinion scale (1-5) for importance and attitude measurement
- Rating field for satisfaction with current solutions
- Two open-ended fields for qualitative themes and unprompted feedback
Fields in this template
Customization tips
- Replace the generic "Option A/B/C/D" placeholders with your actual category values — they are intentionally generic so you can adapt the template
- Add conditional logic so respondents who answer "Never" to the frequency question skip the rating field — keeps your dataset clean
- Cap the survey at 8-12 questions total; longer questionnaires see drop-off cliff at the 3-minute mark
- Export to CSV and pipe into your analysis tool of choice (Excel, R, Python, Tableau) — FormGen export preserves field labels as column headers
- For incentivized surveys, add a Stripe Connect or rewards integration via webhook to auto-pay respondents on completion
Frequently asked questions
How long should a research survey be?
Three to five minutes is the conversion-safe range. Beyond five minutes, completion rate drops sharply and the demographic of who finishes skews toward over-engaged respondents — which biases your data. If you genuinely need more data, split into two shorter surveys delivered a week apart, or pay for completion.
Should I use multiple-choice or opinion scales?
Multiple choice is right when answers are discrete and meaningful (frequency, category, behavior). Opinion scales (1-5 or 1-7 Likert) are right when you are measuring attitude or intensity. Mixing both is fine; this template does. Avoid 1-10 scales — research shows respondents bunch around 7-8 and the extra granularity adds noise.
How do I keep responses anonymous?
FormGen does not require login for public form submissions, so the form itself is anonymous unless you add an email field. For stricter anonymity (academic research, sensitive topics), disable IP logging in form settings on Pro plans, and avoid any field that uniquely identifies the respondent.
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Further reading
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